Aloving, supportive family is the cornerstone of every human being’s existence. But in the corridors of power of the Indian content landscape, family rules the roost. For, the most successful shows on TV have family as the lynchpin. Family is also the cornerstone of Ekta Kapoor’s mushy, yet mesmerising sagas; sagas that have propelled her into the highest echelons in the hierarchy of content fiefdom.Hum: I’m Because of Us Season 1 Download.
If you care to do your research, you’ll observe that the shows with the longest staying power, and which rake in the maximum moolah, all belong to TV-dom’s reigning Czarina, Ekta Kapoor’s Balaji Telefilms. She’s held the TV industry in a vice-like grip since a quarter of a century (gasp! most of us weren’t even born then!). Not content with that, Ms Kapoor now has designs on ruling the digital content space too. Consider this- some of the most successful digital shows of 2017 and 2018 have come out of the stables of ALT Balaji (Balaji Telefilms’ digital arm). Bose- Dead/Alive, Haq Se, The Test Case, Romil and Jugal, Kehne Ko Humsafar Hain, are just few of the shows that tasted mega success in the online arena.
Despite being a late entrant in the digital field, ALT Balaji’s success was swift and immediate. The reasons are many– a steadfast, quality bunch of writers and directors; the presence of top stars such as Ram Kapoor, Ronit Roy, Sakshi Tanwar, etc. who swear allegiance to the content queen; a well-established content creation system in place; and the heft of its parent arm- Balaji Telefilms. Another substantial reason is the deep pockets of the production house, which allows it to churn out shows at astonishing speeds– shows that are both lavish, and brimming with high quality production values.
The prolific content creator is now out with its latest digital potboiler– Hum: I’m Because Of Us. Hum is the story of three sisters who love each other to death. Each sister will do anything for the happiness of the other two. Unselfish caring, supporting, having each other’s back– all come naturally to them.